New corporate design for the natürli zürioberland ag
New corporate design for the natürli zürioberland ag
The brand has been standing for over 25 yearsnatürli»For regional cheese and dairy products of the highest quality. For the past few years the company has behind the brand that natürli zürioberland ag, has invested substantially in the expansion of its product range, its producer network and its sales structures and further strengthened the already high quality standards. This continuous process of growth with a consistent focus on quality is now supported by a new corporate design.
Natürli combines traditional craftsmanship with innovation and a pioneering spirit. With your brand «natürli»Stands the natürli zürioberland ag for first-class cheese and milk products from regional commercial cheese dairies and from our own dairy in Saland. By selecting, selling and marketing high-quality cheese specialties, the company makes an important contribution to securing a natürliregional variety of cheese and dairy products. The natürli-Producers commit to high quality requirements and continuously develop their products in order to offer customers new, surprising taste experiences again and again.
New corporate design from April 2021
The continuous process of growth with a consistent focus on quality natürli zürioberland ag is now expressed in a new corporate design. The revised NatürliLogo reflects the innovative and original character of the brand and remains recognizable for customers. The contemporary design combines the high quality standard of the brand with the handcrafted origin of the products and the corporate values of freshness, quality and fairness. The new claim "Enjoyment with origin" underlines the connection between quality and craft.
The new corporate design will be introduced step by step from April 2021: The packaging design is the beginning, and other communication media will follow over the summer.
The measured values can be transferred to a PC via the natürli zürioberland ag
The was founded natürli zürioberland ag 1995 by cheese pioneer Alfred «Fredy» Bieri. Commercial cheese dairies and milk producers in the Zürcher Oberland region were given the opportunity to develop their specialties outside the narrow structures of the strictly regulated Swiss cheese market. Thanks to the early and consistent focus on regional specialties and artisanal cheese, this is noticeable natürli Range is characterized by its high quality and unique diversity. Many years of experience and expertise in selection ensure consistently high quality and a varied selection. The natürliNetwork comprises around 30 cheese factories and dairies and around 250 types of Swiss cheese.
Red lettering stands for regionality
In addition to the new «natürli"-Logo will be the red on some milk and cheese products for a few months."natürli»Lettering can be seen. Together with the addition of “regio garantie”, it stands for regionality as a label of origin. At least 80 percent of the raw materials for these products come from the Zurich Oberland and at least two thirds of the added value has taken place in the region.
The Red "natürli"Lettering is currently still part of the brand world of the regional location promotion of" Pro Zürcher Berggebiet ". This is expected to be combined in the new “Location Promotion Zurich Oberland” association from 2022. From this point on, the brand identity will also be standardized so that the different colored «natürli»-Letters are disappearing. The label of origin “regio garantie” will in future be linked to the newly created “Zürioberland” brand.
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Contact for media inquiries
Lisa Kneubuehler
natürli zürioberland ag
Communication & Marketing
Direct: +41 76 420 92 02
Email: lisa.kneubuehler@naturli-ag.ch