How it all began
The history of the natürli zürioberland ag goes back to the 1990s. At that time the association «Käsereivereinigung der Region Zürcher Berggebiete» (“Cheese Dairy Association of the Zurich Mountain Regions”) was founded. The aim of the association was to promote the production and sale of cheese, dairy products and specialties from the Zurich mountain region
Fredy Bieri, pioneer of raw milk cheese in the Zurich Oberland and longstanding managing director of natürli, pursued the goal of securing the livelihood of small village dairies and maintaining the associated traditional cheese culture in the region. Since 1995 the natürli zürioberland ag a comprehensive and versatile Products of high quality Käse, and Dairy products regional small dairies.
In 1996 the brand "natürli"First registered. In 2005 the warehouse in Saland im Tösstal was bought, where the natürli zürioberland ag still has its headquarters today. In autumn 2018, Marc Heller finally took over the role of managing director of Fredy Bieri.
Tradition meets innovation
In addition to the traditional craft of cheese production, natürli zürioberland ag has always attached great importance to the spirit of innovation. In 2014, the first walkable one was opened in the city of Zurich Cheesehumidor opened to the world. The cheesehumidor is a unique, innovative sales concept in which the cheese matures directly at the point of sale - literally in front of the customer's eyes and nose. Thanks to optimal conditions like in the cheese cellar and regular care by our natürlispecialists, the cheese reaches the customer perfectly ripe.
now operates natürli over a dozen cheeseshumidore at different locations throughout Switzerland. Further Humidors will open in various regions in the coming months.